DNA Designs crafts sophisticated creative with the purpose of sparking a reaction.
Not just pretty pictures.
DNA Designs focuses on producing clean design that communicates a brand’s message clearly and effectively, but there’s so much more to it than that.
Every brand is uniquely made up of the traits, intricacies and quirks that give it life—I call that a brand’s DNA. To be able to represent a brand visually, you have to understand what makes it tick, grow and thrive. To do this, I tap into a brand’s story, what it puts out and what it takes in, what it has and what it needs. It’s only when I’ve gotten my hands into these details that the design process can begin. This is the strategy behind the art. And when those two come together, well, the rest is just chemistry.
Behind the science.
My name is Diana Sofi Santana and I am the Lead Chemist at DNA Designs. For as long as I can remember, I’ve had a passion for creating. From broken crayons to layouts and typefaces, my mediums might have changed, but my curiosity and zeal for visual experiences have grown with me.